Skip to main content

Using the Four Firm Concentration Ratio to Determine Market Structure

Here is one more milestone three tip that I’d like to share in order to help you determine the market structure of your industry. Perfect Competition and Monopoly markets are very rare, so it is most likely that your firm operates in a monopolistically competitive industry or in an oligopolistic industry. How do you figure out which market fits your firm’s industry? A great way to do this is by utilizing the four firm concentration ratio.

Suppose that the distribution of sales in an industry is as shown in the chart below (market share). You should have already found the market share data for your industry in a previous critical element, but if you are working out of order or skipped over that element, here are some tips on how to find the market share for your industry.

concentration ratio sample problem

What is the four-firm concentration ratio for this industry?

To find this, we add up the market share percentage for the top 4 firms.

Four firm concentration ratio = 20% + 18% + 12% + 10% = 60%

If the top four firms make up 40% or more of the market share, this is an indicator of an oligopoly. 40 – 60% that is a bit of a gray area, and when deciding between monopolistic competition and oligopoly you’ll want to focus on whether the barriers to entry are low to medium (monopolistic competition) or high (oligopoly). If the four firm concentration ratio is greater than 60%, you can be pretty certain that you are looking at an industry with an oligopoly market structure.

This flow chart may help you determine the market structure of the industry your firm operates in.

Mkt Structure Flow Chart

For more examples and tips on writing the Overall Market section of your final paper:

Determining Market Structure for Milestone 3

How to Write an Exemplary “Overall Market” section (sample paper included)

Comments

Popular posts from this blog

ECO-201 Milestone One Tips and Examples

Part I: Critical Element “Purpose” In order to receive a score of proficient (100%) on Milestone One you’ll need to outline the purpose of your paper and state how it will inform the conclusion. The best way to do this is to view the Final Project Guidelines and Rubric , paying particular attention to the Prompt and Critical Elements that will be addressed in your paper. When you turn in your final paper, in order to earn a score of exemplary (100%) you’ll also need to use industry-specific language to establish expertise. I recommend trying to write Milestone One as if it were your final paper, so that you can benefit from the feedback before your final paper is due. Below is an example of an introduction that would receive an exemplary score for The Hershey Company. Please keep in mind the following points as you work on your introduction: -The text in italics indicates where the purpose of the paper is outlined. -The underlined text indicates how the conclusion will be informed.

Tips on ECO-201 Milestones Two and Three: Help With Using Financial Statements

Target (Example) • For finding Revenue you should find the Income Statement for your firm. The Income Statement (example below) is where you will find Revenues (needed for Milestone Two), Costs (needed for Milestone Three), and Net Earnings (or “Profit”). The first line will show you the revenue (or sales) and the line immediately below the total sales will show you the Costs of Goods Sold (COGS). Sometimes this is also called Cost of Revenue or Cost of Sales. These are the VARIABLE COSTS that your firms face, which is important in Milestone 3! Right beneath your variable costs you should see Selling General and Administrative expenses (SG&A), which are your FIXED COSTS. There is another post that explains why fixed and variable costs differ, but for now I want to focus on where you will see these costs on your Income Statement. • Notice for Total Revenues it shows from 2009 to 2014. If there isn’t a chart provided in the income statement that shows that trend you’ll need to cre

Choosing a Firm To Write Your SNHU ECO-201 Final Project About

If you have not yet selected a firm for your final paper, these companies have proven successful for this assignment by previous students and all on this list are publicly traded, US-based companies. Their products and markets are easy to identify and analyze with the microeconomic tools developed in this course. If you would like to choose a company not on this list, please work with me to make sure it’s a good fit for the assignment. List of Pre-Approved Companies to use for your ECO-201 Final Paper 1. Starbucks 2. Nike 3. Southwest Airlines 4. Netflix 5. Ford 6. GM 7. Under Armour 8. Chipotle 9. American Outdoor Brands (formerly Smith and Wesson) 10. Coca Cola 11. Whole Foods 12. Boston Beer Company (Samuel Adams) 13. Anheuser-Busch 14. First Solar 15. Tesla 16. Wendy’s 17. McDonalds 18. Harley Davidson 19. Campbells 20. UPS 21. Goodyear 22. Hasbro 23. EA If any of these options interest you, then you can go ahead and email your selection to me and get start