There are various elements you must meet in the Overall Market section of your paper. I will summarize these requirements here, and then you can use the corresponding numbers (in bold) to find examples of each within the sample paper that follows. Market Share Market share is the percentage of an industry or market's total sales that is earned by a particular company over a specified time period. Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period. You’ll need to cover the following in your paper: (1) Discuss the market share of the firm and its top competitors (2) Provide detail on the current percentages for your firm and its top competitors ( For more detail on finding market share data, take a look at this post .) (3) Present the data graphically (4) Describe the trend over time Barriers to Entry Barriers to entry represent something that keeps new firms from entering a...
Extra materials, tips, and resources for the economics courses that I teach.