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Finding Market Share Data for Milestone Three

Finding Market Share Data for Your Firm
Statista is one of the best resources to find market data for your firm.  To access it, click on the A-Z Database List in the Quick Links box on the library home page. When the list of databases comes up, click on the letter "S" and then scroll to the bottom of the databases beginning with "S" and click on Statista. Simply type in the company name and the words "market share" into the search bar.
If you can’t find what you’re looking for through Statista…
Other databases available from the A-Z Database List that have market share information include: IBISWorld (search by company name and industries will come up; select an industry and then click on the "Major Companies" tab to view a bar graph and company descriptions of major market share holders) and  Mintel Reports (type in company name and "market share" and click on appropriate results). 
Even with this criteria, the market share for SVOD (if Netflix is the firm you selected) can be a bit elusive to find even using this criteria.  If you are having trouble, please use this link (you will need to login under your SNHU credentials): https://www-statista-com.ezproxy.snhu.edu/study/32121/svod-statista-dossier/
Update: you can also look here for help with SVOD market share - https://www.cnbc.com/2018/03/29/nearly-60-percent-of-americans-are-streaming-and-most-with-netflix-cnbc-survey.html
A good source for the market share trend for Netflix over a longer period of time can be found here: https://www.businessinsider.fr/us/netflix-market-share-of-global-streaming-subscribers-dropping-ampere-2020-1

Things to Remember for your Paper
·         Make sure to define the market that your market share data comes from
o   For example: If you search “Starbucks market share” on Statista you will be offered the market share for ground coffee, single cup brewing, leading brands, and leading vendors, coffee shop market share, etc.
o   Make sure you choose the market share for the aspect of your business that you are focused on.  If your paper is mostly focused on Starbucks’ coffee house business, don’t provide the market share for single cup brewing at home.  The coffee shop market share will be the most relevant data to provide.
·         You must provide a chart of market share in this section of your paper.  Make sure your chart has the proper internal citations in your paper.  Here is a good site for help with that: http://libguides.gwumc.edu/c.php?g=27779&p=170358

·         Don’t forget to show the trend in market share over time!  Has it been stable for many years or is something changing the competitive landscape in the industry?

Now that you have found the market share for your industry, here are some other tips to help you write the overall market section of your paper.
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